Internet Solution Source: The Ongoing Importance of Keywords
Although Google’s algorithms change from month to month, keywords will always play a crucial role in web visibility. Internet marketing is largely reliant on search engines, and search engines largely rely on keywords. For that reason, having a significant understanding of a client’s business is critical for marketing success.
It is recommended that anyone interested in internet marketing sit down with their client to discuss which words to use. After this is finished, organize what you’ve learned from your client and begin drafting possible searches. Below are some of Internet Solution Source‘s tips to utilizing keywords to their fullest potential.
Try starting out with the following three keyword-types (We’ll call them ‘seeds’)
1) Seeds most important to your client are a good place to start. These types of seeds include jargon and any technical-related terms. Many of these terms will need further research, and you can use that research to discover more keywords.
2) Many searches are conducted by people looking to gain a fuller understanding of a subject. For this reason, it is important to include less technical, lay-man’s term keywords in your content.
3) Terms not relevant to your client are important as well. Your client’s business probably doesn’t cover everything under the sun. It’s important to avoid giving a description that makes your client look like a Jack-of-all-trades.
Internet Solution Source Notes: Example Seeds
To illustrate the practical implications of the above list, let’s use an example. Say your client is a contractor who specializes in building decks and screen porches. In addition to these two specialties, he also remodels kitchens. Let’s pretend that this contractor prefers to avoid other seemingly related trades like plumbing, electric and roofing. You’re keyword lists will look something like this:
1) Decking, Siding, Windows, Interior Re-modeling
2) Decks, Screened Porches, Remodel Kitchen, Remodel Bath
3) Roofing, Plumbing, Electric, Tile
Of course, you should probably have more than just 3-4 keywords for each list. For this reason, it is recommended you conduct further research into List 1. Try looking at the website’s of your businesses competitors. You may want to narrow your search to return only local results, as these represent your client’s most serious competition.
Internet Solution Source: Further Research to Improving Keywords
After research, you’ll find more potential jargon-seeds. For the decking example, pretend you found technical terms for different types of decking: Composite and Pressure-Treated lumber. Likewise, synonyms for porch, such as patio and sun-room, are also useful keywords.
Once you have a comprehensive list of keywords, it’s time to find out what people are really searching. Google makes this easy through their Google Insights page, which allows you to examine search trends. You can also look at the “related searches” list at the bottom of the Search page.
After you’ve developed this substantial list, cross reference it against the keywords of your client’s competing site. If your competitor isn’t using some of these terms, you can gain an advantage by incorporating them into your site.
As always, remember that keyword saturation is no longer as vital as your page’s overall content. Google’s Panda Updates are cracking down on sites that don’t offer information. Therefore, your keywords don’t mean a thing if they aren’t embedded in unique and compelling prose.